Engagement drivers
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Free PES calculator
Product Engagement Score Calculator
A Product Engagement Score (PES) is a single 0 to 100 measure of how engaged your users are, calculated as the average of your adoption, stickiness, and growth scores. Enter all three to see your PES, what it means, and which driver to improve first.
Live result
Your Product Engagement Score
43.7of 100
Moderate engagementSome users get real value, but engagement is uneven. One driver is usually dragging the average down.
Components
- Adoption
- 62
- StickinessWeakest
- 28
- Growth
- 41
Improve Stickiness first
Stickiness is holding the score back. Build habit loops around the job users return for: digest emails, saved views, reminders, and integrations that pull people back into the product each day.
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Product Engagement Score formula
PES = (adoption + stickiness + growth) / 3
- Adoption: the share of active users who use your core features.
- Stickiness: how often users come back, commonly DAU/MAU or WAU/MAU.
- Growth: new, expanding, and recovered users relative to churned users, normalized to 0 to 100.
Example: adoption 62, stickiness 28, and growth 41 gives (62 + 28 + 41) / 3 = 43.7, a moderate score held back by stickiness.
How to read your PES
- Excellent (80 to 100)
- Users adopt core features, return often, and the base keeps growing.
- Strong (60 to 79.9)
- Healthy engagement with a clear lever left to pull.
- Moderate (40 to 59.9)
- Uneven engagement. One driver usually drags the average down.
- Low (20 to 39.9)
- Few users build a habit. Prioritize activation and core value.
- Critical (Below 20)
- Revisit the core use case, onboarding, and target audience.
These bands are practical heuristics, not an industry standard. How you define core features, active users, and growth changes the result, so keep definitions consistent and watch the trend.
Product Engagement Score questions
How is the Product Engagement Score calculated?
PES is the arithmetic mean of three scores: (adoption + stickiness + growth) / 3. Each input is a percentage from 0 to 100, so the result is also a score from 0 to 100.
What is a good Product Engagement Score?
There is no universal benchmark, but many SaaS teams treat 60 or higher as strong and 80 or higher as excellent. Track your own trend over time and compare similar products or segments rather than unrelated companies.
How do I measure adoption, stickiness, and growth?
Adoption is usually the share of active users who use your core features. Stickiness is often DAU/MAU or WAU/MAU. Growth reflects new, expanding, and recovered users against churned users, normalized to a 0 to 100 scale so it can be averaged with the other two.
Why focus on the weakest driver?
Because PES is a simple average, every point gained on any driver moves the score equally. The weakest driver usually has the most room to improve and is often the cheapest place to find those points.
Is my data saved or shared?
No signup is required and nothing is sent to a server. Your inputs are stored only in this browser so you can come back to them later.
Related product tools
Feature Adoption Rate Calculator
Measure the adoption input for your PES from feature and active user counts.
Open toolDAU/MAU Stickiness Calculator
Calculate the stickiness ratio that feeds your PES.
Open toolChurn Rate Calculator
Understand the churn that pulls your growth score down.
Open toolProduct-Market Fit Scorecard
Check whether engagement problems point to a deeper fit gap.
Open toolAsk engaged users what to build next
FeatureVote gives you a public feedback board where customers submit and vote on requests, so you can improve the features that drive engagement and tell users when they ship.
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